Taking a Deeper Look at Conversion Paths in Google Analytics

Configuring conversion attribution in Google Analytics is an essential step toward measuring and optimize ecommerce marketing and advertising campaigns.

The good news is that Google Analytics is a relatively easy-to-use solution for conversion attribution. The bad news is not a lot of marketers know how to do it well.

Fortunately, Oeuyown Kim will be joining the CommerceCo by Practical Ecommerce community for a live presentation.

How long does it take from a first website visit to get the sale? Using the conversion path length, time lag and assists, we can find out how touches it takes to get that sale.

The Series Playlist – https://www.youtube.com/playlist?list=PL1dQjGfdeLHedVUGfkwQ_UJ5qXtizlAf8

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Where to find the model conversion paths in GA4. What are touchpoints and how are the Data-Driven Model Conversions calculated in GA4.

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Disclaimer: This video may contain affiliate links, which means that if you choose to make a purchase, I will earn a small commission.

Techniques cover User Behavior: Pathing, Funnel, and Cohort analysis