Microsoft Advertising Announces September Product Releases & Updates

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This week on GIANT ROUND UP: Learn about the Google page experience update finally rolling out, Microsoft advertising announcing product releases and new updates, Bing’s content submission API allowing instant indexing, TikTok’s report on what makes for high performance ads on their platform, new Twitter privacy tools and more!

Read more about the stories featured this week:
Google Page Experience Update is Now Rolled Out –
https://searchengineland.com/google-page-experience-update-is-now-rolled-out-374237

Microsoft Advertising Announces Product Releases & Updates –
https://www.searchenginejournal.com/microsoft-advertising-announces-september-product-releases-updates/418799/#close

Bing’s Content Submission API Allows Instant Indexing –
https://www.searchenginejournal.com/bing-content-submission-api-is-now-open-to-all/418589/

TikTok Reveals What Makes A High Performing Ad On Its Platform –
https://www.searchenginejournal.com/tiktok-reveals-what-makes-a-high-performing-ad-on-its-platform/418657/#close

New Twitter Privacy Tools Will Give Users More Control –
https://www.searchenginejournal.com/new-twitter-privacy-tools-will-give-users-more-control/418791/

This week on Marketing O’Clock, Microsoft introduces Video Ads and Optimization Scores in the September product update. Twitter draws ever closer to incorporating shopping, as eCommerce experiments reach next stages. Plus, Microsoft introduces their own news aggregator, with a name that just rolls off the tongue: Microsoft Start.
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Intro – 00:00

�� Main News – 10:17
�� Take(s) of the Week – 26:01

�� ICYMI – 27:59

⚡️ Lightning Round ⚡️
Paid – 27:17
Organic 41:42
Social – 50:05

⚙️ WH/HW – 01:02:17

�� WTH – 52:52

�� Cool Tool – 01:06:00

�� MRMAOTW -01:07:25

�� Shootin’ the Heck – 01:08:35
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#digitalmarketingnews #adagency #microsoftoptimizationscore #videoads #septemberproductupdate

Neil Patel and Eric Siu talk about how Microsoft Advertising is rolling out ads for chat API.

TIME-STAMPED SHOW NOTES:

00:00 – Examples of monetization models within chatbots.
01:00 – How you can view this new development as “AdSense for a chat.”
01:33 – Why we don’t recommend monetizing through ads as a products-and-services business.
01:45 – Things to keep in mind when it comes to AI, search, and ads.
02:30 – The importance of learning how to adapt quickly.
02:55 – Why many people are using AI and chat tools in the wrong way?
03:55 – How to create a better user experience on your site.

The topic? You guessed it: marketing!

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Xbox Game Pass is not $1 ANYMORE! This Xbox News is interesting! Microsoft has no removed the 1$ Xbox Game Pass trail, which gamers loved on the Xbox One, Xbox Series S, Xbox Series X and Xbox Game Pass on PC! But it is being replaced very soon, and it gone forever!

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