Google Ads Performance Max Campaigns Best Practices

Maximizing your Google Ads Performance Max campaigns can be a daunting task. But don’t worry, we’re here to help! In this video, we’ll go over 11 tips that will help improve the performance of your campaigns.

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No Results with Performance Max Campaigns? Here is the best way to optimise your Performance Max campaigns ��

�� Get Your FREE Performance Max Guide to see the steps on how to set-up a Performance Max Campaign with the current best data-driven practices. https://www.definedigitalacademy.com/performance-max-guide

The best thing about Performance Max campaigns is that you can use one campaign to show your ads across all of Google’s channels including: Search, Shopping, Display, Gmail & Youtube

However the worst thing about Performance Max campaigns is the limited amount of data and optimisations that you can make to these campaigns.

So if you are currently facing the issue of increasing costs with your Performance Max campaigns WITH no sales or conversions the good news is that there is a simple optimisation process you can follow to increase your conversion rates & ROAS from your campaigns.

And this in the process that I put into this campaign where over a 4 week period we saw there:

– Cost/Conv: drop from $24.46 to $12.72
– And their ROAS increase from 4.59 to 9.69

In this video I take you through the steps to optimise your Performance Max to see more results.

#googleads #performancemax #googleadstutorial

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In this video I show you how to set up Google Ads Performance Max campaigns.

There has been a lot of excitement around Performance Max campaigns on Google since they were released last year and understandably so.

But as with anything Google ads related, you need to know how to create Performance Max campaigns the right way.

Here I give you a step-by-step Google ads Performance Max tutorial.

I show you how to set up all the elements of a Google Performance Max campaign…

And how to get the most out of the Google Ads Performance Max campaign type.

#googleads #performancemax

CHAPTERS:

0:00 Intro
0:19 What is Google Ads Performance Max?
1:04 How to set up a Performance Max campaign
6:01 How to create an Asset Group in Google Ads
11:52 How to set up Audience Signal
17:55 The pros of Performance Max campaigns
19:31 The cons of Performance Max campaigns
21:53 Should you use Performance Max campaigns?

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Google Ads Location Targeting – Expert Tips & Strategies For 2022
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https://youtu.be/cLdM7M8NmQo

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If you’re interested in finding out more about our done-for-you Google ads services and how we can help improve your results…

You can book a free strategy session with us here:
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5/20/23 Update: I’ve updated my guidance on cloning asset groups (1:06). OK to do if you have a large budget and keep it to less than 3 asset groups.

We still have a lot to learn because Performance Max is one of the newest campaign types in Google Ads. In this updated video, we’ll go over a number of tips & tactics to help you optimize your PMax campaign efficiently. Although it initially seems like there aren’t many levers you can pull to tailor the campaign for your company, after hearing these suggestions, you’ll feel much more in control!

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✅ Other Google Performance Max tips video: https://youtu.be/5Rq5zGlwtnY

1:06 Clone asset groups (I don’t recommend this anymore!)
4:29 Value rules
7:17 Location targeting: Presence
8:23 Optimizing video for display network
9:40 Bid & budget optimization

#googleads #ppc