Advertisers React to Google's Decision to Sunset Expanded Text Ad Creation

Google Ads released responsive search ads in beta in August, 2018. We explain this new Google AdWords responsive search ads ad format. The new responsive search ads format will allow you create text ads with more headlines, more descriptions, and more combinations so Google Ads can automatically test and optimize. They will come up with the most effective combinations of ads for each individual keyword. When you can adapt each search ad to your customers search terms, the responsive search ads will help improve campaign performance over time.

Google Ads Responsive Search Ads Article on Surfside PPC: https://surfsideppc.com/responsive-search-ads/

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Important

Responsive search ads at the time of making this video is currently in Beta and not available to all Google Ads advertisers. Responsive search ads will learn and improve over time, so make sure to regularly monitor the performance and status of your ads. Responsive search ads are currently available to select advertisers in English, French, German, Spanish, Portuguese, Italian, Swedish, Dutch, Russian, Japanese, Polish, Turkish, Danish, and Norwegian, with other languages on the way. If you have text that should appear in every ad, then you must pin it to either Headline position 1, Headline position 2, or Description position 1.

Best Practices

You can get the most out of your responsive search ads by using unique headlines and unique descriptions. You can test all sorts of headline variations with keywords so you want them to be unique. In addition, you want descriptive descriptions with keywords added so people will click on your ad.

Now, Google will use their machine learning to help you deliver the best search ads possible. You use to have standard text ads and then expanded text ads and now they are responsive. With responsive ads along with Ad Extensions, you can see the results you are looking for.

To make it easier for you to create more effective responsive search ads, you’ll now be able to preview ad combinations as you build them. This shows you what your ads might look like, and you can even browse through them to double-check your work.
You can also view reporting for headlines, descriptions, and top combinations to help you see what’s showing up most often on the search results page.

Want to learn how to create Google Ads expanded text ads now that they’re almost gone?

I show you exactly how to do that step-by-step in this video.

If you go to your campaigns dashboard or pick any ad group, you will find that you are no longer able to create a text ad.

Instead, you have to select the responsive search ad option and then click on “switch to text ads”.

That said, some of you might not even see this option and it looks like Google IS trying to get rid of text ads entirely… so in this video I’ll show you how you can still create extended text ads using the responsive search ad format.

So select “responsive search ad” when you want to create an ad and type in any headlines and descriptions you want.

The issue with this ad format is the lack of control – you can put in your headlines and descriptions, but Google will mix and match them to no end.

To combat this issue, we can utilize pins to ensure where our headlines and descriptions stand.

So for example if you want your call to action text to always appear in headline 2, you would pin that text to headline 2.

This is essentially the exact same as a standard text ad in that you control exactly where your text goes.

And that is how you create Google Ads expanded text ads using the responsive text ads format!

Additional resources:

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�� How to create a Google Ads campaign in 2021: https://youtu.be/POxtIWLNlmI

�� Google Ads playlist: https://www.youtube.com/watch?v=POxtIWLNlmI &list=PLS46f4aLJ2hNH0RJi21DWAXeCdCT1Lhy6 &index=1

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Google AdWords is now Google Ads. Click here to learn more about our new advertising brand:
blog.google/technology/ads/new-advertising-brands/

So you’ve picked the right keywords. Now it’s time to talk about writing the ads. In this video, you’ll learn how to write great text ads.

Watch the next video: “Track Your Goals” https://youtu.be/T_QAFQJha98 If you manage a Google Ads account with a lot of keywords and ad groups, bulk uploads are an easy way to manage changes to your campaigns.
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About Google Ads:

The Google Ads Channel features videos to teach you how to use Ads and online marketing to grow your business. Explore conceptual videos, instructional demonstrations, and Hangouts on Air featuring Ads specialists to learn how to make Google Ads work for you.

To learn more about Ads, visit the Ads Help Center https://support.google.com/adwords/ and engage with fellow advertisers on the Google Advertiser Community https://www.en.advertisercommunity.com/.
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https://support.google.com/google-ads

Responsive Search Ads in Google Ads are already Google’s preferred option but by June 30th 2022, they will be the only option for Ad Copy that you can use for your Google Ads Search Campaigns.

�� Get your FREE Google Ads Optimisation Checklist to make sure you have the correct Ad Copy for your Google Ads campaign: https://www.definedigitalacademy.com/google-ads-checklist

You need to make changes to your Ad Copy in Google Ads now, as after the 30th of June you will no longer be able to add or edit your Expanded Text ads in Google Ads.

So in this video I am going to show you:

1. The difference between Responsive search ads & Expanded text ads
2. How Responsive Search Ads Work
3. How you can set-up Responsive Search Ads
4. And finally how you can Split Test Your Responsive Search Ads

#googleads #googleads2022 #responsivesearchadsgoogle

Get more support from Aaron:

�� Discover the RIGHT way to set up & optimise your Google Ads campaigns with my easy to follow courses (over 1,500 happy students): https://www.definedigitalacademy.com/courses

�� Join 150+ like-minded individuals and get personalised support in my exclusive 10x Google Ads Community: https://www.definedigitalacademy.com/10x-google-ads-community

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Timestamps:
00:00 Introduction and the changes Google Ads is making
02:50 Responsive search ads & Expanded text ads
03:58 How Responsive Search Ads Work in Google Ads
05:51 Setting-up Responsive Search Ads
06:29 Split Testing Your Responsive Search Ads
11:11 Conclusion